Incisive Feat. Shax music video Release
Penetrating, clear, sharp, direct, forceful… These are all words that you will find in the dictionary next to the word ‘Incisive’. So, although you may not be familiar with the 27-year-old rapper/producer who goes by this name, it is a given; this won’t be the case for long.
The gifted and vibrant, west London emcee is intent on setting the British music scene a blaze in 2010, with his blend of witty lyrics, cool as ice flow and fresh-to-death production, all showcased on his upcoming self-titled debut solo album.
This is evident on intro track, the self-titled ‘Incisive’, which is exactly that: an introduction to Incisive, the man and the emcee. It also outlines in a series of quirky bars, what he is bringing to the music game. Produced by TE1 the beat is sure to get the club-lovers bouncing and is the perfect car bumper this summer.
‘We need real topics and real music back in hip hop. That’s why I choose topics most people out there can relate to and why I like to use proper instrumentation and live vocalists on my stuff.
That is very important to me, ensuring that melody and feeling are an integral part of everything I put out there.’- Incisive
Official debut single ‘Do It’, is looking at a late summer release and packs just as much punch as its planned predecessor. Production-wise this time it is left to the sharp-as-knives Vol, who like Incisive is represented by bourgeoning brand building company Myish.
Incisive’s debut album is set for release at the end of the summer and features gems such as ‘Don’t Forget to Call Me’ (feat. Yasmin Baker), a laid-back grove, which highlights the importance of the little things in a relationship, and a subject both guys and girls will be able to relate to.
Elsewhere, ‘Nothing Compares’ talks about the immense feeling of making good music from the heart, which perfectly sums up Incisive’s own mission.
‘In this current climate of rap, people are dying for good music, and with this whole independent boom, there is more room to be yourself and not just do what some executive is telling you to do.
Let’s fact it there are not that many topics to talk about in hip hop, but it’s not really what you say, it’s how you say it, just being an individual makes me individual.’ - Incisive
It was back in 1992, that Incisive, born Reuben Adamah’s musical journey really began. He and a friend created a rap duo called I.n.A (Incisive & Adrenaline). Six years later they recorded their first album Reality, and later that year used the material to showcase their skills at Choice FM’s respected annual talent showcase Rapology, where they reached the final.
Determined to properly hone his craft, Incisive, along with Adrenaline continued to refine his skills by recording another two albums titled The Archives and Checkmate. Tracks from both albums went on to gain significant airplay on various pirate radio stations as well as Choice FM and 1xtra.
His obvious popularity with listeners and his consistency to put out good music meant a growing level of respect among his peers, leading to him being featured on the track London N.E.W.S, alongside Baby Blue, Sway, and J2K. The track was produced by Incisive’s long time friend and noted UK production guru Nutty P. It blew up big on the underground and the tone was set for Incisive to take things to the next level.
However, confident that his talent was strong enough to stand the test of time, Incisive decided not to delay going to university, and to pick things up after completing his degree in Law. Fast-forward to 2010 and feeding off the positive reception from two past mixtapes, (one produced by himself and the other with TE1), and all the years of preparation, planning, and patience is now ready to pay off.
His forthcoming new self-titled album, which is almost completely produced, engineered and mixed by Incisive himself, will be released independently. However his self-belief is so poignant, that to speak to him and to observe the way he operates, it is like he has the backing of a major behind him.
This confident swagger is down to the time and effort he has put into making sure his operation is tighter than Lady Beyonce’s ‘Single Ladies’ leotard.
‘Coming up musically, I learnt that relying on people is long, he says, ‘because everyone is able to let you down at some point. This is why I taught myself how to play piano, guitar, produce and bought equipment for my house so that I could record, engineer, master and be a self contained unit - no one to rely on…no one to slow me down… No one to blame…’ - Incisive
Anyone would be foolish to sleep on Incisive, as he’s here to stay.
‘I just want as many people to hear and appreciate my music as possible. Money and fame are side products of all this, number ones aren’t everything. There are loads of artists who have had number ones, but not long-lasting success and respect.’ - Incisive
