Young O music video Never Back Down
Young O is regarded as the one of the next artists to emerge from the underground to the mainstream in 2011. Hailing from South London Young O recognised his talents for getting behind a microphone at an early age; after establishing his lyrical content along with heavy punch-lines and a complex delivery pattern Young O started the club circuit performing at local clubs and bars around London, often battling and winning against other MC’s. After working the club scene and battling against other MC’s Young felt it was time to show his fans exactly what he was about, by producing and recording club banger, “Someone Like You” which won rave reviews with many mainstream tastemakers & Dj’s.
It was inevitable that an artist of Young’s calibre would soon be picked up by a management company who would look to work and develop his talents behind a microphone. In January 2009 Young O signed a management deal in the hope that they could further his career as an artist. Young’s management soon had him working in the studio with a number of producers searching for the right sound; the first single they found themselves all raving about was “So Cold” a track produced by Mr Lonely; this was to be released as Young’s first single under his new management. Young O was soon travelling up & down the U.K at clubs and festivals promoting his eagerly awaited single; on occasions he found himself supporting established artists such as: Tinchy Stryder, Dj Ironic and Skepta to name but a few.
In Early 2010 Young decided he wanted to take a new approach and create a new sound than that of his last single so together with his managers they enlisted top producer Silvastone to work on a new sound. Silvastone having produced for the likes of Blak Twang, Sway & Wretch32 developed a sound that was exactly what Young was looking for, however being the artist that Young is, he found himself wanting to develop this further so contacted another 5 artists all to feature on “Never Back Down,” with him. Young O along with, Jammin, Wizz, Ozzie B, Lefty London and Roachee all took to the studio to lay their vocals for this hit single. Having notched up a huge amount of support on the Internet, T.v. & Radio, a digital distribution in place with Island Def Jam, Never Back Down is seen as the most defining of his career to date!
Now with a sponsorship deal with Puma and a distribution deal with District 6, Young O is definitely one to watch out for in 2011.
